Certification Modules Description
Module 1: Digital Branding & Marketing
Establish a strong brand identity, build trust with authenticity, and leverage influencer marketing for credibility and expansion.
Key Topics: Brand authenticity, digital reputation, emotional connections, influencer outreach.
Module 2: Platforms and Customer Journeys
Learn to manage online reputation, select the right platforms, and map customer journeys for better conversions.
Key Topics: Social media strategy, platform selection, audience migration, content engagement.
Module 3: Visibility and Engagement
Optimize SEO, email marketing, and digital media strategies to enhance online visibility and audience retention.
Key Topics: Keyword optimization, email funnels, website synergy, digital gathering spaces.
Module 4: Data Analytics and Adaptation
Use data-driven strategies to track performance, stay ahead of trends, and pivot marketing strategies effectively.
Key Topics: KPI tracking, AI-driven advertising, consumer behaviour analysis, adaptability in marketing.
Module 5: Digital Consumer Psychology
Understand consumer behaviours, segment audiences, and develop strategies to maintain trust and reputation.
Key Topics: Emotional Banking, buyer archetypes, consumer psychology, cancel culture management.
Module 6: AI, Collaboration, and Ad Strategy
Optimize SEO, email marketing, and digital media strategies to enhance online visibility and audience retention.
Key Topics: Keyword optimization, email funnels, website synergy, digital gathering spaces.